About us
Get To Know Reimagine HR
Passionate about new and innovative approaches to HR. Our strategies put people first and build HR teams that are capable, confident and high-impact.
We connect people and strategy, fostering person-centred leadership and transforming HR into a business catalyst.
It’s HR, done differently.
Generating new ideas. Solving big problems.
Reimagine HR combines years of human resource management experience, business acumen and innovative thinking to deliver effective solutions to your HR problems.
Partnering with clients in Australia and Asia we drive meaningful change with HR strategies that are high impact and people centred.
Beyond conventional HR services we bring a unique energy to the space and are dedicated to developing and implementing creative solutions to make your people and organisation thrive. Our services include consulting, events and signature programs catered to Executive leaders, HR leaders and HR individuals.
Who Are We?
We are passionate advocates for HR.
As HR professionals with first hand experience, we are dedicated to doing things differently in the HR space. Our passion is to build confident, capable and business-oriented HR teams who are valued, influential and impactful in their organisations. We work with boards, executives and teams to enhance organisational effectiveness through improved people practices..
Reimagine HR started in 2016, as 4C Asia Pacific, and was relaunched as Reimagine HR on 17 February 2020. The driving force behind our innovative HR consultancy is Trina Sunday, an experienced HR leader with a global perspective; a game changer dedicated to making a difference in HR.
We’re Here to Help You Thrive
Trina’s experience with a toxic environment gave birth to a desire to do things differently and make sure that others don’t have the same experience. People need happiness and optimism if they are to perform and thrive in their work environment.
When we reimagine HR’s role, and have a people-centred approach, we can change lives. When we treat employees as assets we demotivate them and make it impossible for them to do their best work. If we treat employees as adults and human beings, we encourage their natural ability to confidently and positively adapt to change.
The business world is changing; HR needs to change too.
Meet Trina Sunday
A game changer, passionate about meaningful HR change.
Trina’s strength lies in her global perspective and holistic HR-marketing-business experience gained from 25+ years in Human Resources, organisational development, marketing, events management and business consulting. Her passion is working with HR teams and business leaders who want to do things differently. Trina has all the credentials you’d expect from an experienced HR consultant, including the prestigious FCPHR post-nominal which is reserved for senior HR leaders who are proven HR influencers and strategists.
When she’s not revolutionising the HR world you’ll find Trina enjoying the water, travelling, family-time and sipping coffee and champagne.
Her Credentials
Trina Sunday is an HR Game Changer
What is a game changer?
game chang·er
noun
- A game-changer is an individual or team that significantly alters the way things are done as a whole.
- Game-changing individuals often use their personality traits and attitude to spark change.
- Leaders who are game-changers look for new HR approaches that enable organisational agility, innovation, productivity and teamwork.
- Becoming a game-changer requires time, determination, and the ability to ride out any uncertainties.
Our Guiding Principles
Global Citizens
We value cooperation to solve interconnected challenges.
Leading with Laughter
We don’t take ourselves too seriously and believe humour can positively transform workplaces.
Open-Minded
We welcome new ideas, disruptive conversations and information that help us to challenge the status quo.
Expansive Thinkers
We identify multiple pathways, solutions and opportunities for valuable change and improvement.
Straight Shooting
We keep it real and share honest opinions, knowledge and expertise to help others.
Master Connectors
We match people to the networks and resources that can help solve their problems.
Global Citizens
We value cooperation to solve interconnected challenges.
Leading with Laughter
We don’t take ourselves too seriously and believe humour can positively transform workplaces.
Open-Minded
We welcome new ideas, disruptive conversations and information that help us to challenge the status quo.
Expansive Thinkers
We identify multiple pathways, solutions and opportunities for valuable change and improvement.
Straight Shooting
We keep it real and share honest opinions, knowledge and expertise to help others.
Master Connectors
We match people to the networks and resources that can help solve their problems.
We Are A Part Of Something Bigger Than Us
At Reimagine HR we actively believe in and support a number of not-for-profit organisations; we are passionate about empowering people to do good. Focusing on the needs of others has a way of motivating us to do more than we all ever thought possible.
What People Say About Us
“Trina was brilliant at understanding the different backgrounds of the staff and making sure they understood and fully bought into the strategy for lifting the organisation to the next level. Her sharp sense of humour was just an added bonus.”
Jaime Gill
Marketing & Communications Manager | Cambodian Children’s Fund
“What I loved most about working with Trina is that she is completely relatable. There is no vagaries in her approach, she keeps us on track and focussed on what will deliver us the outcomes we wanted from the off site. She melded with the team from the get go and just ‘got’ our experience and perspectives.”
Kylie Newton
WesTrac Pty Ltd | GM, People & Culture
Is it time to reimagine HR in your organisation, but not sure where to start?
Reach out to us today to discuss the best solution for your needs
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