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In this episode, we delve into the critical issue of HR’s brand and reputation, examining both the positive and negative perceptions of HR within organizations. We discuss real-world anecdotes and gather insights from employees, managers, and senior leaders to understand these varying perspectives. By identifying the root causes of negative perceptions—such as outdated practices, lack of communication, and misunderstandings of HR’s role—we provide a comprehensive overview of why these views persist and how they impact the effectiveness of HR departments.

To address these challenges, we offer actionable steps that HR departments can take to improve their image and credibility. We also emphasize the importance of embracing change and adopting innovative practices to stay ahead. By fostering transparency, collaboration, and strong relationships within the organization, HR can elevate its reputation and become a strategic partner in driving organizational success.

Are you an HR professional frustrated with how your role is perceived? In this episode I talk about the real reasons behind HR’s negative reputation and, more importantly, how we can turn it around. I discuss the misconceptions about HR, the challenges we face, and practical steps to build a positive and impactful HR brand.

I explore insights from thought leaders and successful frameworks that can help us enhance our visibility, improve communication, and embrace change. You’ll learn how to shift perceptions, gain credibility, and become a trusted partner in your organisation.

You’ll gain actionable strategies to make HR a vital and respected part of your company, creating a healthier and happier workplace. Let’s challenge the status quo and redefine HR together!

We’d love to hear your thoughts on improving HR’s reputation. How have you successfully enhanced your HR brand? Share your stories and connect with me on LinkedIn. 

In this episode we cover:

  • Negative perceptions of HR (e.g., HR is bureaucratic, disconnected, compliance-focused)
  • What causes these negative perceptions (lack of visibility, inconsistent communication, resistance to change)
  • Steps to improve HR’s reputation:
    1.) Increase visibility and transparency
    2.) Improve communication and share positive stories
    3.) Embrace change and adopt new technologies
    4.) Focus on culture and work closely with leadership
  • Importance of having allies to support HR initiatives
  • Practical steps for HR to build strong relationships with key stakeholders
  • Enable HR International’s framework for HR functions
  • Importance of being commercial, data-driven, and employee-centric
  • Continuous learning and development for HR teams
  • Encouraging HR teams to incorporate daily habits for professional growth
  • Importance of deliberate intention and consistency

Resources and links mentioned in this episode:

More about Reimagining HR

Have you ever hoped for someone to save you time and effort by sorting through the overwhelming amount of HR content and letting you know what deserves your attention?

Join HR Game Changer Trina Sunday as she challenges conventional HR practices and dives straight into the heart of what matters. After two decades in HR, Trina understands the struggle of feeling time-poor and uninspired. She uses her knack for connection and facilitating meaningful storytelling to bring fresh perspectives from global thought leaders and real people who’ve been where you are.

From successes to setbacks, she’ll navigate it all as we strive for happy and healthy people and workplaces. Reimagining HR is your shortcut to meaningful insights and strategies that truly make a difference.

Connect with us at Reimagine HR:

 

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